Sunday, 22 March 2015

I Love… Launches CoppaFeel!’s #SHOWERHIJACK | Beauty

#SHOWERHIJACK

What a brilliant campaign,  I Love... has teamed up with breast cancer awareness charity CoppaFeel! to become the first cosmetics company to add breast cancer awareness signs & symptoms labels to their limited edition Peachy Passionfruit Bubble Bath & Shower Creme as part of CoppaFeel!'s new #SHOWERHIJACK campaign.

They say "#SHOWERHIJACK aims to unite the beauty industry into helping to hijack women’s showers nationwide and building ‘copping a feel’ into everyday routines. Spotting the signs and symptoms of breast cancer will hopefully become second nature to all women once they understand what to look for".

GENIUS to put this onto shower products, something we see on a daily basis and always at the most convenient time to check our breasts. I Love... is a brilliant brand to do this, not only is it available to the masses in supermarkets and on the high street, but its also a really affordable and fun brand. 

Perfectly Peachy* smells incredible, like all of their products, and is packed full of pro vitamin B5 leaving skin soft, supple, refreshed and nourished. 



The back of the bottle comes will full, clear instructions on how to check your breasts thoroughly and will hopefully make 'copping a feel' become part of your daily routine. 

Kris Hallenga, CEO and Founder of CoppaFeel! says: ‘This isn’t a fundraiser, this is a life saver. We know that women forget to check their boobs, and the most common place to check their boobs is in the shower, but when they do remember to check them, they can’t remember the signs and symptoms they’re looking for. By putting the signs and symptoms of breast cancer on the Perfectly Peachy bottles, women will have the information they need when they need it.’

Perfectly Peachy will be available exclusively from Boots stores nationwide and online at Boots.com from 23rd March 2015.


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